Marketplace access training aims to qualify pharmaceutical industry professionals to understand how to position their technology in an increasingly competitive marketplace with more qualified stakeholders.

Our training is prepared by experts and includes how to map key accounts, prepare the patient’s access journey, understand the public/private sector decision chain and its implications for the value message, and finally prepare a strategic and tactical plan for a key account. These steps allow the development of advanced access activities to be performed by professionals.

All activities are focused on action, that is, professionals will build the steps described, expanding their knowledge and skills while the steps are developed.