Good strategic planning starts with the elaboration of a situational diagnosis, since the strategy demands customization. The step towards customization is to understand the reality of pathology, technology and how healthcare organizations behave. All this research allows the development of strategic intelligence, in order to improve the competitive position where you want to act (for example, public market, and private market).

The diagnosis is a sum of information obtained from different sources and the objective is to seek data and information that can support the development of strategic intelligence.

A good strategic diagnosis comprises information about the potential market, mapping of influencers and key players in the system, key insights from KOLs, HEOR/HTA specialists, managers and decision makers, coverage and financing/reimbursement policies, and utilization processes. At the end, field work is carried out, with interviews to validate the information collected.