In recent years, traditional communication mechanisms in relation to clinical trials have changed significantly. Patients are no longer left in the background in healthcare decision-making; therefore, strategies for attracting and engaging them must evolve to meet their expectations. The era of patient-centeredness is here, our team is ready for this reality.

The shift towards patient-centeredness is partly due to advances in technology and communication. In addition, collaboration with patient advocacy groups and an increase in social media platforms give patients and caregivers more options to find the best study to meet their needs throughout their illness journey.

With patients taking a more proactive role in their own healthcare decisions, there is a growing need to adopt communication approaches that impact paper consumers.