Proposed Solution:
MAPESolutions was hired to improve the capabilities of HEOR/HTA and implement a framework that worked with both teams integrated. A basic EAD (distance education) module was developed to optimize the work and field of Marketplace Access and then a 4-day conference was developed to integrate Marketplace Access and HEOR/HTA, aiming at Key Accounts Management. After that, the active coaching process allowed for a more effective framework implemented and used by the teams.

Outcome:
The final objective of the Market Access field strategic team was achieved and the value proposition communication plan was widely implemented by both the HEOR/HTA and Market Access teams.