Proposed Solution:
MAPESolutions started with a market survey of 30 private health plans for a broad market diagnosis and alternatives for product positioning. At the same time, MAPESolutions delivered a detailed mapping of payers strategically representing the 30 largest private health plans. Based on this diagnosis, the Patient Access Journey with the intervention points were built with a Strategic Plan for Market Access.

Outcome:
MAPESolutions approaches allow internalizing a robust definition of the incorporation or approval process by the key Health Plan, and a list of 2-4 key players with each of the health plans. However, when the Market Access team started working in the field, there was a clear diagnosis and strategic alignment with tactical activities, saving a lot of time for the initial work in the field.