{"id":5238,"date":"2019-01-17T15:38:03","date_gmt":"2019-01-17T17:38:03","guid":{"rendered":"https:\/\/mapesolutions.com\/?p=5238"},"modified":"2021-11-01T15:43:26","modified_gmt":"2021-11-01T18:43:26","slug":"case-inmunobiologicos-estructuracion-de-una-estrategia-de-acceso-a-traves-de-focus-group","status":"publish","type":"post","link":"https:\/\/mapesolutions.com\/es\/case-inmunobiologicos-estructuracion-de-una-estrategia-de-acceso-a-traves-de-focus-group\/","title":{"rendered":"Case Inmunobiol\u00f3gicos \u2013 Estructuraci\u00f3n de una estrategia de acceso a trav\u00e9s de Focus Group"},"content":{"rendered":"<p>[:pb]<\/p>\n<p style=\"font-weight: 400;\">Una de las mayores fuentes de innovaci\u00f3n de la industria farmac\u00e9utica en la actualidad son los medicamentos biol\u00f3gicos. La alta complejidad que tienen exige una mayor especializaci\u00f3n en todos los procesos de elaboraci\u00f3n de esta tecnolog\u00eda.<\/p>\n<p style=\"font-weight: 400;\">En este contexto, un laboratorio farmac\u00e9utico tuvo el desaf\u00edo de mapear el segmento en Brasil para promover la incorporaci\u00f3n de tecnolog\u00eda con la mayor precisi\u00f3n posible. Descubre c\u00f3mo la soluci\u00f3n de Focus Group adoptada por MAPES permiti\u00f3 un resultado estrat\u00e9gico, con puntos de vista distintos y relevantes para todas las partes interesadas involucradas.<\/p>\n<p style=\"font-weight: 400;\">Baixe agora o case completo clicando <a href=\"https:\/\/conteudo.mapesolutions.com\/case-imunobiologicos-estruturando-uma-estrategia\">AQUI<\/a>.<\/p>\n<p><a href=\"https:\/\/conteudo.mapesolutions.com\/case-imunobiologicos-estruturando-uma-estrategia\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5240 aligncenter\" src=\"https:\/\/espanol.mapesolutions.com\/wp-content\/uploads\/2019\/01\/banner728-1-300x37.jpg\" alt=\"\" width=\"819\" height=\"101\"><\/a>[:]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[:pb] Una de las mayores fuentes de innovaci\u00f3n de la industria farmac\u00e9utica en la actualidad son los medicamentos biol\u00f3gicos. La alta complejidad que tienen exige una mayor especializaci\u00f3n en todos los procesos de elaboraci\u00f3n de esta tecnolog\u00eda. En este contexto, un laboratorio farmac\u00e9utico tuvo el desaf\u00edo de mapear el segmento en Brasil para promover la [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5238","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[:pb]Case Imunobiol\u00f3gicos - Estruturando uma estrat\u00e9gia de acesso atrav\u00e9s de Focus Group[:]<\/title>\n<meta name=\"description\" content=\"{:pb}Uma das maiores fontes de inova\u00e7\u00e3o na ind\u00fastria farmac\u00eautica atualmente s\u00e3o os medicamentos biol\u00f3gicos. {:}\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapesolutions.com\/es\/case-inmunobiologicos-estructuracion-de-una-estrategia-de-acceso-a-traves-de-focus-group\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:pb]Case Imunobiol\u00f3gicos - Estruturando uma estrat\u00e9gia de acesso atrav\u00e9s de Focus Group[:]\" \/>\n<meta property=\"og:description\" content=\"{:pb}Uma das maiores fontes de inova\u00e7\u00e3o na ind\u00fastria farmac\u00eautica atualmente s\u00e3o os medicamentos biol\u00f3gicos. {:}\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mapesolutions.com\/es\/case-inmunobiologicos-estructuracion-de-una-estrategia-de-acceso-a-traves-de-focus-group\/\" \/>\n<meta property=\"og:site_name\" content=\"Mapes\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-17T17:38:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-01T18:43:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/espanol.mapesolutions.com\/wp-content\/uploads\/2019\/01\/banner728-1-300x37.jpg\" \/>\n<meta name=\"author\" content=\"Dev Mapes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dev Mapes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mapesolutions.com\\\/es\\\/case-inmunobiologicos-estructuracion-de-una-estrategia-de-acceso-a-traves-de-focus-group\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mapesolutions.com\\\/es\\\/case-inmunobiologicos-estructuracion-de-una-estrategia-de-acceso-a-traves-de-focus-group\\\/\"},\"author\":{\"name\":\"Dev Mapes\",\"@id\":\"https:\\\/\\\/mapesolutions.com\\\/es\\\/#\\\/schema\\\/person\\\/86b4a58608f12757528cc88e3f403b87\"},\"headline\":\"Case Inmunobiol\u00f3gicos \u2013 Estructuraci\u00f3n de una estrategia de acceso a trav\u00e9s de Focus Group\",\"datePublished\":\"2019-01-17T17:38:03+00:00\",\"dateModified\":\"2021-11-01T18:43:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mapesolutions.com\\\/es\\\/case-inmunobiologicos-estructuracion-de-una-estrategia-de-acceso-a-traves-de-focus-group\\\/\"},\"wordCount\":127,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/mapesolutions.com\\\/es\\\/case-inmunobiologicos-estructuracion-de-una-estrategia-de-acceso-a-traves-de-focus-group\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/espanol.mapesolutions.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/banner728-1-300x37.jpg\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mapesolutions.com\\\/es\\\/case-inmunobiologicos-estructuracion-de-una-estrategia-de-acceso-a-traves-de-focus-group\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mapesolutions.com\\\/es\\\/case-inmunobiologicos-estructuracion-de-una-estrategia-de-acceso-a-traves-de-focus-group\\\/\",\"url\":\"https:\\\/\\\/mapesolutions.com\\\/es\\\/case-inmunobiologicos-estructuracion-de-una-estrategia-de-acceso-a-traves-de-focus-group\\\/\",\"name\":\"[:pb]Case Imunobiol\u00f3gicos - 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