{"id":5853,"date":"2021-07-19T16:59:17","date_gmt":"2021-07-19T19:59:17","guid":{"rendered":"http:\/\/mapes.wsihost.com.br\/?page_id=5853"},"modified":"2021-11-03T17:00:46","modified_gmt":"2021-11-03T20:00:46","slug":"plan-estrategico-y-tactico","status":"publish","type":"page","link":"https:\/\/mapesolutions.com\/es\/plan-estrategico-y-tactico\/","title":{"rendered":"Plan Estrat\u00e9gico y T\u00e1ctico"},"content":{"rendered":"<section class=\"kc-elm kc-css-509190 kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-295348 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\">\t\r\r\t<div class=\"kc-elm kc-css-600220 \">\r\r\t\t<div class=\"section-title  t_left\">\r\t\t\t\t\t\t\t<h5>Life Science<\/h5>\r\t\t\t\t\t\t<h2>Acceso al Mercado<\/h2>\r\t\t\t<h2> <span>Plan Estrat\u00e9gico y T\u00e1ctico<\/span><\/h2>\r\t\t\t\r\t\t\t\t\t\t\r\t\t\t\t\t\t\r\t\t\t\t<div class=\"em-bar-main\">\r\t\t\t\t\t<div class=\"em-bar em-bar-big\"><\/div>\r\t\t\t\t<\/div>\r\t\t\t\t\r\t\t\t\r\r\t\t\t\t\t\t\r\t\t\t\t\r\r\t\t<\/div>\t\r\r\t<\/div>\t\r\r\t<div class=\"kc-elm kc-css-906771 kc_text_block\"><\/p>\n<p>La estrategia representa el arte de ver una nueva \u2013 y mejor \u2013 posici\u00f3n para la empresa\/producto y de aplicar las actividades para lograr los objetivos establecidos, incluso ante las dificultades existentes. Este proceso se lleva a cabo por fases.<\/p>\n<p>Tras el diagn\u00f3stico situacional, se realiza un an\u00e1lisis de los factores cr\u00edticos de \u00e9xito, an\u00e1lisis del entorno externo (mediante la identificaci\u00f3n de stakeholders) y la elaboraci\u00f3n de escenarios. Posteriormente se realiza un an\u00e1lisis del entorno interno. Como siguiente paso, se estudia la relaci\u00f3n entre el entorno interno y externo a trav\u00e9s de la matriz SWOT. Como resultado de todo este an\u00e1lisis, se desarrolla la implementaci\u00f3n de la estrategia y un sistema de evaluaci\u00f3n de resultados. La etapa t\u00e1ctica consiste en ejecutar, monitorear y analizar los resultados.<\/p>\n<p>La planificaci\u00f3n comprende el desarrollo de un an\u00e1lisis SWOT, el viaje de acceso del paciente, la orientaci\u00f3n a los clientes, el posicionamiento de la tecnolog\u00eda en el mercado, la evaluaci\u00f3n de los mensajes de valor de la tecnolog\u00eda y, finalmente, las actividades t\u00e1cticas en el campo.<\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5853","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plan Estrat\u00e9gico y T\u00e1ctico - Mapes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapesolutions.com\/es\/plan-estrategico-y-tactico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plan Estrat\u00e9gico y T\u00e1ctico - Mapes\" \/>\n<meta property=\"og:description\" content=\"Life Science Acceso al Mercado Plan Estrat\u00e9gico y T\u00e1ctico La estrategia representa el arte de ver una nueva \u2013 y mejor \u2013 posici\u00f3n para la empresa\/producto y de aplicar las actividades para lograr los objetivos establecidos, incluso ante las dificultades existentes. 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